00648     2200193   4500001002100000008004100021035002000062245012700082100001900209250001100228260005600239300006300295020001400358084001600372082001600388650002600404863000600430990001800436INLIS000000000018699                                   Eng    a0010-0324003654  aMarket-based management : strategies for growing customer value and profitabilitycUpper Saddle River: Prentice Hall, 2000  aBest, Roger J.  a2nd ed  aNULLbUpper Saddle River: Prentice Hall, 2000c2000  axxi, 385 hal.; ilus., 24 cm.cxxi, 385 hal.; ilus., 24 cm.  a130145467  a658.8 Bes m  a658.8 Bes m  aMarketing--management  a:  a3100102048902