Market-based management : strategies for growing customer value and profitability

Market-based management : strategies for growing customer value and profitability text NULL Upper Saddle River: Prentice Hall, 2000 2000 2nd ed Eng xxi, 385 hal.; ilus., 24 cm. xxi, 385 hal.; ilus., 24 cm. Upper Saddle River: Prentice Hall, 2000 Marketing--management 658.8 Bes m 658.8 Bes m 130145467 INLIS000000000018699 Converted from MARCXML to MODS version 3.5 using MARC21slim2MODS3-5.xsl (Revision 1.106 2014/12/19)