Data mining cookbook : modeling data for marketing, risk, and customer relationship management

Data mining cookbook : modeling data for marketing, risk, and customer relationship management text NULL New York: John Wiley, 2001 2001 Eng xxviii, 367 hal.; ilus., 24 cm. xxviii, 367 hal.; ilus., 24 cm. New York: John Wiley, 2001 Customer relations Marketing--management Risk management 658.8 Rud d 658.8 Rud d 471385646 INLIS000000000019508 Converted from MARCXML to MODS version 3.5 using MARC21slim2MODS3-5.xsl (Revision 1.106 2014/12/19)