text Jakarta: Erlangga, 1994 1994 ed.ke-2 Ind xvi, 443 hal.; ilus., 24 cm. xvi, 443 hal.; ilus., 24 cm. Jakarta: Erlangga, 1994 Marketing--management 658.8 Gui m 658.8 Gui m INLIS000000000021786 Converted from MARCXML to MODS version 3.5 using MARC21slim2MODS3-5.xsl (Revision 1.106 2014/12/19)