<A> preface to marketing management text NULL Boston: Irwin, 1996 1996 7th ed Eng xi, 368 hal.; , 24 cm. xi, 368 hal.; , 24 cm. Boston: Irwin, 1996 Marketing--management 0 658.8 Pet p 256202818 INLIS000000000002825 Converted from MARCXML to MODS version 3.5 using MARC21slim2MODS3-5.xsl (Revision 1.106 2014/12/19)